Designer Profile










Designer Profile

Alice Fern





What made you want to become a fashion designer?

I love the fast pace of the industry, how it's constantly challenging, and no day is the same. I thrive on the fact that
the creative freedom is endless, and anything is possible.

Have you had any experience working in the industry so far?

I have been lucky enough to have experienced working in a range of different environments within the industry, and have had the opportunity to work with some extremely talented people, who I have learnt an enormous amount from. For example I have previously completed internships in the
design departments of Chloe, Christopher Kane, Matthew Williamson, and Karen Millen.

Who do you design for?

My clothes are designed for confident, effortlessly chic women, with an individual sense of style.

Who do see wearing your clothes?

When designing I always have in mind strong, feminine women who are fearless, captivating, and beautiful.

What would be your dream job?

My dream is to design fashion for an inspirational and innovative fashion house.

What is the inspiration behind your collection?

The focus of my collection is on movement, looking at how twisting material on top of, and around the body in an unusual way can both restrict and enhance mobility. A concentration on textiles adds unique surface texture to further effect the movement of the garments, whilst enhancing their aesthetic power.


Alice Fern

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